A symbol of imprint, trust, and continuity.
The DAJ Silver Pin is inspired by the spirit of historic Julfa, once a powerful Armenian center of craftsmanship, trade, and innovation. Centuries ago, Julfa’s masters used the daj technique — carved wooden tools that imprinted textiles with distinctive patterns — leaving a lasting mark of identity, quality, and value.
This contemporary silver pin was co-created through a collaboration between Tonir Wedding and Orion Worldwide Innovations, uniting cultural heritage expertise with modern innovation thinking. Together, they reimagined the idea of daj as a wearable symbol for today’s interconnected Armenian community.
Minimal in form yet rich in meaning, the pin is designed to be worn on jackets, coats, scarves, or ceremonial attire. It functions as a sign of belonging — a tangible expression of shared values, trust, and participation in a forward-looking network inspired by Armenian legacy.
Details
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Material: Silver
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Finish: Hand-polished
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Design: Julfa-inspired symbolic pattern
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Wear: Lapel, jacket, coat, scarf
Meaning
Owning the DAJ represents more than appreciation of heritage. It marks an active connection to a living legacy — the revival of Armenian trade culture, entrepreneurship, and innovation on a global stage.
A mark once carved in wood, now carried in silver.
Heritage, reimagined through collaboration.
